Arthouse Marketing is owned and operated by Gerald “Jerry” Rakfeldt. The company is now focused on selected theatrical, marketing, business development, partnership, and special project work where structure, trusted relationships, and practical execution can create value.​

 

Jerry acquired Arthouse Marketing in 2007, when it was a small company representing independent and art house cinemas, and used that foundation to build Spotlight Cinema Networks, launched in 2010 with partners Todd Wagner and Mark Cuban. Spotlight grew into the market leader in the luxury and upscale cinema segment and was acquired in 2025 by National CineMedia, a publicly traded company and the largest cinema advertising platform in the U.S.​

 

Concurrently, Jerry and Katty Rakfeldt have built Adrian’s Place Santa Monica and Adrian’s Place Foundation into a growing, mission-driven business and community activity hub for individuals with special needs, their families, and caregivers to participate in camps, enrichment classes, and community events. Like Jerry’s other work, Adrian’s Place reflects a practical ability to identify a need, build structure, create trust, and turn an idea into something sustainable.

 

​Across these chapters, Jerry’s work has centered on leadership, marketing, business development, creative thinking, technology, and building value through trusted partnerships. That same approach now guides Arthouse Marketing’s selected project work.